Farm animal welfare moves up the corporate agenda
Leading global measure of how companies perform on farm animal welfare shows that ‘big business’ is getting the message: animal cruelty is bad for business. Launched in February The Business Benchmark on Farm Animal Welfare (BBFAW) Report, now in its sixth year, demonstrates again that farm animal welfare is moving up the corporate agenda; with more companies responding to growing consumer and investor demand for better treatment of animals in their supply chains. The message is clear: cruel treatment of farm animals is not just ethically unacceptable it is also bad for business. The BBFAW report, in collaboration with World Animal Protection, Compassion in Farming and investment firm Coller Capital, is the globally recognised investor framework for assessing the quality of companies’ practices, processes and performance on farm animal welfare. In 2017, a record 110 companies sought a BBFAW ranking; up from 99 in 2016. The companies include global food brands such as McDonalds, Pizza Hut, Starbucks and New Zealand multinational – Fonterra Cooperative Group Limited. This latest Report shows that many of the 110 global food companies are increasingly integrating farm animal welfare into their management and reporting processes: 47% of these companies now have explicit board or senior management oversight of farm animal welfare, a clear indication of how seriously they regard it; 72% have published formal improvement objectives for farm animal welfare; 87 companies (79%) have made commitments on the crucial issue of avoiding close confinement in one or more of the major markets in which they operate. The most common corporate commitments relate to the elimination of cages for laying hens and the elimination of sow stalls for mother pigs. “Smart businesses know that consumers and investors will no longer tolerate cruelty to farm animals” says Ben Pearson, Senior Campaign Manager at World Animal Protection New […]