Berries from China refuels Country of Origin labelling debate
By Stephanie Melbourne New phone scanning technologies could add a new angle to Country of Origin labelling, which traditionally in New Zealand has been a voluntary practice for the food industry to use as a marketing tool, even though it is required in Europe, the United States, Canada and Australia. A recent labelling issue in Australia regarding frozen berries imported from China has further fuelled the ongoing debate surrounding Country of Origin Labelling (CoOL) highlighting its relevancy and the value of knowing exactly where the food we eat comes from. The Australian CoOL standard which commenced in 2006 requires mandatory country of origin labelling on all packaged foods, fish, pork and fresh whole or cut fruit and vegetables. They also have guidelines for the use of the terms “Product of Australia” and “Made in Australia”. Since then, there has been a raft of public reviews, and legislative and regulatory attempts to clarify the laws relating to CoOL in Australia. Last month a brand of frozen mixed berries imported from Chile and China was recalled by the Food Standards Authority of Australia and New Zealand after links were found to a Hepatitis A outbreak in Australia. In this case, the packaging contained the words “Packaged in Australia” in large print and “Made from local and imported ingredients”, although the large majority of the berries were imported. This has prompted calls from the Australian government to take yet another look at its CoOL requirements under the Food Standards Codes. Typically, product labels contain statements like “made in” and “product of”. But what does “Made in [country] from mostly local ingredients” mean? Does more than 50% of the product need to be from the specified country of origin? It is these statements which generate the most confusion amongst shoppers. Here in New Zealand […]