Kiwi tech startup creates export opportunities for food manufacturers
A new freight consolidation service is set to make it easier for Kiwi food retailers to enter export markets and remove the need for intermediaries. In a first for the country, start-up business Jetkrate will offer a small parcel, freight consolidation service which allows consumers to purchase goods from Kiwi businesses and have them shipped to an Auckland address – where they are repacked and sent as one package to any offshore market. The new service aims to replace the daigou (personal shopper) channel which uses personal shoppers to purchase commodities from local retailers and ship them to customers in China as well as reduce the cost of freight for ex-pat Kiwis living overseas. Varun Khetrapal, Jetkrate co-founder, says the daigou channel is inefficient and lacks transparency. “There are two major barriers to Asian consumers shopping directly here for products like Manuka honey, dairy, wine and woollen clothing. “The first is not all NZ retailers ship overseas or if they do, the shipping costs become prohibitively expensive if customers are buying across multiple businesses. “The second is about trust; in the same way New Zealanders might struggle to identify suitable online retailers to buy from in a country they have never visited, Chinese buyers rely on personal shoppers to select a supplier on their behalf. “The new consolidation service removes the shipping barrier and makes it easier to get goods overseas once purchased – that allows the retailer to concentrate on building confidence levels across their customer base. Khetrapal says they plan to introduce a more formalised structured model, providing retailers with a clear route to this market which has a transparent and robust supply chain. “The new model we operate under will bring retailers and consumers closer together and will allow them to see the pricing of the products […]