Vitafoods Asia Strengthens its Position in the Nutraceutical Industry
Singapore: Vitafoods Asia, the only Pan-Asian event dedicated exclusively to the nutraceutical industry, recently concluded its fourth edition on a high note, reinforcing its status as the definitive exhibition for the market. More than 170 suppliers from all over the world, including ADM, Chr. Hansen, Epax, Huisong Pharmaceuticals and Malaysian Biotech Corporation, showcased the latest nutraceutical innovations in ingredients, raw materials, as well as functional food and drinks during the two-day event. Held in Hong Kong’s AsiaWorld-Expo from 3 to 4 September 2014, Vitafoods Asia welcomed a total of 2,474 trade professionals from across the region, which represented an 11% increase in visitor attendance. This year, a large proportion of visitors were senior decision-makers, including executives from companies such as Danone, Blackmores, Korea Yakult, Tate and Lyle, and a number of leading distributors. As the Asian nutraceutical market continues to gain strong interest on the international stage, industry players expect the region to increase in dominance. Analysis by Frost & Sullivan confirms this, as the Asia Pacific region generated the largest demand for the global nutraceuticals market in 2013, contributing to 37% of total market revenue, which is valued at US$175 billion. Chris LEE, Portfolio Director, Vitafoods, said, “The Asian nutraceutical market has performed extremely well in the last decade and there is every indication, both empirical and anecdotal, that Asia will continue to lead the global market in the years ahead. The show is well poised to support the region’s growth, and we look forward to bringing more of the industry together to help them realise the full potential that the market possesses.” Professional and Specialised Trade Event Exhibitors at this year’s event were pleased with their decision to participate, citing the show’s specialised audience, the focus on doing business, and its level of professionalism as key benefits. Some […]