Company Profile: MSugar finds their sweet spot
“The less human intervention the better, that’s what customers want to see,” says MSugar Managing Director Jay Spittal. MSugar relocated to premises in East Tamaki in mid-2017, and just last month commissioned a new, state-of-the-art fully-automated liquid sugar processing plant to serve customers in the food and beverage manufacturing and beekeeping industries. “Humans make errors and errors can cause contamination, so we’ve built the highest spec plant we could to eliminate that risk,” says Jay. Building a new plant was the way forward MSugar has been trading cane sugars and other food commodities since 2009. Four years ago, the company also began supplying liquid sugar to beekeepers, who use it as a food supplement for bees, and to small-to-medium size food grade customers. “We used a contract manufacturer to start with and they were very good, but after two years we’d built the business up to a point where capacity was holding us back and building a new, automated processing plant was the only way forward.” “With financial analysis and the advice of our accountant and business adviser Karen Tobeck at Monteck Carter we built a business case and took that to our bankers, and thankfully they gave us their support and the funding we needed.” The market for liquid sugar is large in volume terms – millions of litres – but it’s not a spectacular growth market. The commitment to building a new processing plant was one piece in the strategy that MSugar is pursuing to carve out a competitive position in liquid sugar and to succeed by providing exceptional service and a quality product. “With our trading background we understand that ‘sugar is sugar,’ though we’d also argue there are quality differences determined by refining sources and processes. We identified ways to serve customers better by doing things […]