How do food manufacturers pick those dates on their product packaging?
No one wants to serve spoiled food to their families. Conversely, consumers don’t want to throw food away unnecessarily – but we certainly do. Part of these losses are due to consumers being confused about the “use-by” and “best before” dates on food packaging. Contrary to popular impression, the current system of food product dating isn’t really designed to help us figure out when something from the fridge has passed the line from edible to inedible. Aside from the labelling issues, how are these dates even generated? Food producers, particularly small-scale companies just entering the food business, often have a difficult time knowing what dates to put on their items. But manufacturers have a few ways – both art and science – to figure out how long their foods will be safe to eat. Dates can be about rotating product, not necessarily when it’s safe to eat the food. Consumer confusion Out of a mistaken concern for food safety, 91 percent of consumers occasionally throw food away based on the “sell by” date – which isn’t really about product safety at all. “Sell by” dates are meant to let stores know how to rotate their stock. A survey conducted by the Food Marketing Institute in 2011 found that among their actions to keep food safe, 37 percent of consumers reported discarding food “every time” it’s past the “use by” date – even though the date only denotes “peak quality” as determined by the manufacturer. The most we can get from the dates currently listed on food products is a general idea of how long that particular item has been in the marketplace. They don’t tell consumers when the product shifts from being safe to not safe. Figuring out when food’s gone foul A lot of factors determine the usable life of […]