Enhancing NZ’s pasture-to-plate Story: FarmIQ earns FernMark distinction
FarmIQ has been accepted into the FernMark Licence Programme for both FarmIQ and Farmaxproducts, becoming the first New Zealand agricultural technology (Agritech) company to earn the distinction. Achieving the FernMark is a milestone in the FarmIQ and Farmax story, adding mana to the brand and its products. The recognition also helps strengthen New Zealand’s agricultural offering by adding another chapter to its pasture-to-plate story through our innovative use of technology. FernMark is formal government recognition of a product’s connection to New Zealand and communicates the country of origin to consumers around the globe. New Zealand depends on its great reputation to thrive in key export markets and international consumers are willing to pay more if they can be assured that a product came from New Zealand. “Having an iconic Kiwi Agritech company like FarmIQ telling their story to the world enhances the perceptions of New Zealand – we are a country that creates innovation because we care about the land and the people. FarmIQ is a great demonstration of that ingenuity and care, and we welcome them to the FernMark programme” says New Zealand Story CEO, David Downs. FarmIQ is map-based farm management software that keeps farmers’ everyday information in one place. It helps drive better decisions, improved performance and provides peace of mind ahead of audit time. “FarmIQ and FARMAX products are proudly designed, built and supported in New Zealand for pastoral farming operations. We’re passionate about the agricultural industry, and it’s great for agri-technology like ours to be recognised as contributing to our industry and representing a different kind of Kiwi ingenuity,” says FarmIQ CEO, Will Noble. Adding to the excitement is the inclusion of the FARMAX products under the licence. Last year, FarmIQ and Crown Research Institute (CRI), AgResearch, formed a strategic […]