NZ bioactives initiative targeting $51 billion global industry
Bioactives from plant-based foods and horticulture an opportunity to kick-start a high value Māori-led export sector An initiative to extract and commercialise high value bioactive molecules from plant-based foods and horticulture for the global bioactive ingredient market, expected to reach USD 51.71 billion by 2024, has the potential to kick-start a new Māori-led export sector. Bay of Plenty-based Te Whāi Ao Ltd has joined forces with Hamilton-based nanotech business Ligar LP to develop a pipeline of high value bioactive molecules to capitalise on the burgeoning consumer interest in bioactives and immunity boosting supplements, alongside plant-based foods. At today’s launch, Te Whai Ao and Ligar signed a memorandum of understanding to collaboratively plan and develop a new entity called The Refinery, a business and facility focussed on the large scale extraction and commercialisation of bioactives. The Bioactives Refinery Project was the catalyst for the public launch of the Solutions Lab led by Te Whai Ao, the first of the regional Federation of Māori Authorities’ member-led FOMA Innovation Solutions Labs designed to provide Māori with new pathways into innovative enterprises and to increase participation in the hitech sector. Te Horipo Karaitiana the Chief Executive of Te Awanui Huka Pak and Te Whāi Ao (pictured above)says bioactives from Aotearoa New Zealand plant-based foods and horticulture present an opportunity to kick-start a new Māori-led export sector. “Bioactives from horticultural waste streams will open up sustainable opportunities for Māori to increase the value of primary sector exports. The initiative is a perfect fit for our innovation company Te Whai Ao, which is focussed on growing revenue by expanding and deepening the impact of horticultural activities, and growing capability and enterprise for Māori. This initiative has the potential to grow a new generation of great jobs for Maori,” says Karaitiana. “By partnering with Ligar we can […]