NSW Wine imbibes tech solution to tell the story of the region’s wines
Australia -Leading Australasian TradeTech company TradeWindow (NZX: TWL) is working with the New South Wales Wine Industry Association (NSW Wine) to transform how its members share the unique story behind every bottle with buyers around the world. New South Wales is Australia’s second largest wine producing state after South Australia, accounting for 32% of Australia’s $44 billion wine industry. TradeWindow’s US FDA award-winning Assure+ platform, (formerly known as Rfider), allows producers and exporters alike to engage their customers digitally by instantly connecting buyers to the information they need to make more informed purchasing decisions. John Pennington, Executive Manager at TradeWindow, says that Assure+ provides a mechanism for businesses to share their stories and prove provenance and sustainability claims. “Today’s resellers and consumers demand greater transparency and digital age convenience from the brands they choose. The Assure+ platform has been designed from the ground up to help producers capture, store, manage, and share the types of information needed to meet their transparency objectives, be they related to ESG, provenance or quality,” said Mr Pennington. The ‘catalogue’ function of Assure+ allows event organisers to select the wines they’d like to showcase at an event and make them instantly available via a unique QR Code. Wine producers control exactly what information they would like to make available and retain full control of the brand experience. NSW Wine was able to onboard 17 wineries onto the Assure+ platform in a matter of days and create its first industry event catalogue in a few seconds. Behind the scenes, the platform ensures product information is presented in the user’s chosen language and that any region-specific content is displayed accordingly. Fullglass Management Director, Simon West, says the platform has lifted the brand experience and story-telling game for its customers. “Assure+ enables our […]