Australian flavours find fans at Saudi Food Show
Over 50 Australian exporters brought a taste of Australia to Saudi Food Show in May– the largest food and beverage sourcing event in the Kingdom of Saudi Arabia. Austrade was proud to join state, territory and industry partners to support Australian exhibitors across meat, dairy, convenience, health foods and beverages. Australia’s clean, green, quality food and beverages consistently stand out in the Middle East, says Bryony Hilless, Austrade General Manager for the Middle East, Africa & Pakistan. ‘As the Middle East’s population grows and consumers demand high-quality and reliable food and beverages, Australia has become a secure and trusted exporter to the region,’ she says. The Middle East is Australia’s fourth largest market for agricultural exports. In 2024, Australia exported A$4.7 billion in agricultural goods to the region –A$600 million to Saudi Arabia. ‘Saudi Food Show offered a golden opportunity for the region’s retailers, wholesalers and food service providers to connect with Australian producers and explore partnerships,’ says Hilless. ‘We are proud to report many quality connections were made between Australian businesses and these buyers.’ Saudi Arabia’s Vision 2030 and a raft of global events are transforming the Kingdom’s food and beverage landscape. There are unparalleled opportunities for Australian exporters to provide the innovative, premium products, explains Austrade’s Trade and Investment Commissioner Todd Miller. ‘Opportunities as part of this transformation span tourism and food service industries, as well as increasing speciality products like organic and health foods and convenience products,’ he adds. Meat on the menu at the Australia Pavilion Austrade partnered with Meat & Livestock Australia to bring a taste of Australia’s premium products to the region. Australian lamb and beef exporters, including Karim and Stanbroke, brought a range of halal-certified, high-quality meats. Australian frozen and chilled meat exports to the region are increasing. Sheep meat exports doubled between 2020 and 2024 to […]