Leading New Zealand Grower Rebrands
One of New Zealand’s leading growers and the largest organic apple producer, Bostock New Zealand , has launched a new corporate name and brand to reflect the consolidation of the company and the positive growth. The Bostock Group’s three main brands JB Organics, JM Bostock Ltd and D M Palmer will all now become part of Bostock New Zealand. Bostock New Zealand owner and founder, John Bostock said the company had experienced significant expansion and was delighted to announce a new brand to simplify the company’s identities. “We had three different brands which all share identical ownership and cross over in many ways so we thought it was time to simplify our brand to reflect the positive growth of the company and strengthen our businesses positioning within the industry.” The Bostock group of companies has been growing healthy, sustainable, premium produce in New Zealand for export to the world for more than 30 years. JB Organics is New Zealand’s largest organic apple grower, exporting close to 90% of the country’s organic apple crop. In addition, JM Bostock Ltd grows, packs and markets high quality squash, onions and grain and also partly owns Bostock Organic Free Range Chicken. In 2003 the group purchased 100% of D M Palmer, a major exporter of primary products. The result has been a vertically integrated farmer owned growing and export business, with economies of scale and a key focus on sustainable agriculture. The change of name heralds exciting new opportunities for the company, but Mr Bostock says Bostock New Zealand core values won’t change. “Growing healthy, superior tasting produce is the priority for Bostock New Zealand, which has a proud history of sustainable production. We believe in educating the wider population about the benefits of eating well and we have opened an organic café to […]