FWF after lucrative Japanese market
In the picture: David Musgrave managing director. From Regional Manufacturing a section of NZ Manufacturer www.nzmanufacturer.co.nz Eve Johnson sits on the board of Functional Wholesale Products and has come back into the company as Development Manager. Eve has worked with FWF for 11 years now and was formally CEO. She shares with NZ Manufacturer plans for the future. Functional Whole Foods Limited, based in Geraldine, South Canterbury, New Zealand specialises in the production of high quality, cold pressed flax seed oil and seed meal. The Company formulates these products with other natural extracts to produce and market a range of products with particular health benefits. The products are sold widely throughout New Zealand and a number of countries overseas. All products are made from New Zealand raw materials that are certified organic and are from sustainable production. The Company has established and built the flax seed oil market over the past 20 years and remains the market leader in New Zealand. Functional Wholesale Products is in partnership with The Herb Farm developing and producing a range of healing cosmetics that are building momentum. What area(s) of the business are currently being developed? Our partnership with Japan – we are exploring new avenues and revenue streams in this lucrative market for Flax Seed Oil. New routes to market in New Zealand with opportunities to expand the concept overseas. Does the company place much emphasis on R & D? Yes we do and have worked extensively in the past with Massey University and Crop and Food, Canterbury. More recently with Lincoln University through Charles Brennon. We have found the use of students an excellent R&D find! Where do you export to and where are future opportunities? Japan, Australia, Malaysia, Thailand, Vietnam and the Czech Republic. Future opportunities in the UK and Europe, […]