Hemp is not marijuana, it is a formidable vegetable
Social entrepreneur Michael Mayell is speaking out about the beneficial properties of hemp to help inform and inspire Kiwis to embrace new business opportunities around what he calls a ‘formidable vegetable’. “Hemp is food, fibre and medicine. Hemp is cannabis without any of the psychoactive properties of its cousin marijuana and is fuelling an emerging market which is an exciting opportunity for entrepreneurs and investors,” says Mayell, who started his food journey as founder of Cookie Time in 1983 and went on to found Nutrient Rescue, a social enterprise, in 2016 and the Drinkable Rivers in our Lifetime campaign. Mayell says, “I think we’re growing the wrong grass in New Zealand, or as Richard Branson said we should swap cows for cannabis. New Zealand needs to move from the lamb age to the cow age to the hemp age. I’d like to see the whole country get behind this incredible and so very misunderstood plant.” New Zealand food safety authorities are currently looking to follow Australia to allow hemp seed in food by changing regulations under the Food Act, the Misuse of Drugs Act and the Medicines Act. Law changes are expected later this year to allow hemp seed to be sold as a food in New Zealand, in addition to the current legislation which has allowed the local sale of hemp seed oil since 2003. “Many other countries have already legalised this formidable vegetable,” says Mayell. “We need to be ready to capitalise on the opportunities around hemp seed, one of the most nutritionally complete foods on Earth. With up to 40% protein and 40% good oil, hemp offers an incredible alternative to meat or dairy protein for the exponentially growing plant-based, flexitarian and vegan markets.” Hulled hemp seeds are filled with healthy essential fatty acids such as Alpha-linolenic acid (ALA, Omega 3 and Omega 6) and Gamma-linolenic acid […]