Irish dairy flows to New Zealand agritech
-Seaver Izatt / Business Development Manager / NZTE Europe Two themes that have had more than their fair share of negative press in the last few years – Europe and dairy. But here’s a good news story for a change, and the protagonist is the Emerald Isle itself, Ireland. Ireland is in the middle of a dairy boom. Two and a half years into a five-year industry plan, it is set to smash its ambitious targets set for 2020. When EU quotas were lifted in 2015, Ireland stated that it was going to increase milk output by 50 percent in five years. It is on track to deliver this result in just three. Whilst the Irish government is responsible for managing the delivery of this strategy, it is clear that the success lies in a cross-industry joined-up approach. And this was made blatantly clear on 19-21 September during the annual ritual of Ireland’s agricultural community, the National Ploughing Championships. Central government agencies, local government bodies, industry associations and farmers across Ireland were actively engaging with one another. Issues appear to be well-communicated top-down and bottom-up, shaping policy and farm behaviours. What does all this mean for New Zealand? Despite churning out huge dairy volume increases, Ireland still faces challenges – some of which New Zealand can help it overcome. There are a few caveats: New Zealand companies won’t play a major role in some localised issues – such as how to navigate the exit of Ireland’s largest customer, Britain, from the single market union of the EU; how to diversify product sales into new emerging markets; and how to create a “fair” policy to ensure more money is transferred back to the farmer rather than retained in high retailer margins. But New Zealand companies are well-placed to help Ireland with […]