SweeGen accelerates global expansion with new food and beverage application centres
New centres enable deep collaboration with global and regional customers on sugar reduction and taste innovations Global food and beverage manufacturers can now easily create and collaborate on exploring sugar reduction solutions with SweeGen in its newly launched Food and Beverage Application Centres located in four global regions — North America, Europe, Asia-Pacific and Latin America. The centres will create synergy and local interaction with new and existing customers thereby accelerating new product development reflecting local consumer preferences in taste, flavors and ingredients. “This expansion on application and technical support into local markets is our continuing commitment to provide a unique sugar reduced solution that rapidly reduces product development time for our customers, and delivers a winning product for the region, said Shari Mahon, S.V.P., application technology. “Each facility will feature a full spectrum of development capabilities supporting beverage, dairy, confectionery, snack and bakery foods.” The flagship California centre opened first this year. Mexico and Europe to follow, and Asia-Pacific slated to open by the end of 2020. The opening of the European centre will coincide with an anticipated EFSA approval of the company’s Rebaudioside M stevia sweetener in Europe. Additionally, and planned to open later this year in Europe, the company will produce more than 3,000 metric tons of stevia sweeteners per year at its new manufacturing site. The personalised customer service at the centres is just one of SweeGen’s competitive advantages. SweeGen also provides manufacturers access to reliable high purity world-scale supply of best tasting zero-calorie stevia sweeteners. “The investment we’ve made in our new application centres is an investment we’ve made in our customer relationships and their businesses,” said Luca Giannone, vice president of sales and marketing. “We see stevia as the preferred global ingredient for sugar reduction and that’s possible because SweeGen scales the production of Reb […]