The Interview:James Crow, Little Island
We want to command a dominant export position, as NZ animal protein business have done in the past. How do you see current business opportunities for your company? This is new territory for us all but what the past two months have reaffirmed is that the need for locally manufactured food with environmental credentials is only growing. Consumers have become more aware of what they are consuming over the lockdown and will be more receptive to the health and lifestyle benefits that plant based foods can offer. As our hospitality channels rebuild, we will look to develop specific products and formats for that industry as well. Our current capital raise via Snowball Effect will allow us to react more quickly to these developing trends to expand our current range, while also acquiring a plant based yoghurt business to round out our offering. Do you export and to where? We have tested the waters with exports into an independent Australian retailer chain of 100 stores and a successful two year pilot in a premium Singapore supermarket chain of 45 stores. This work has shown where the opportunities are and the work that will be required to secure these regions for Little Island in the future. After 10 years, is everything on track? For a start-up “on track” is generally code for you tackled the last obstacle and are charging ahead. The secret to our success so far has been building production capacity and knowledge in what we do, from the ground up, and this is going well. We have very good business fundamentals that now require further capital to accelerate growth. Through our current capital raise we have a solid strategy to develop our people and products to become the dominant plant based business both in New Zealand and in our […]