Fieldays 2020 pioneering a digital future
The future of Fieldays is secure despite the ongoing developments of the COVID-19 virus. Event organisers, the New Zealand National Fieldays Society, are pioneering an entirely new experience of Fieldays that will ensure its longevity in an age of social isolation and measures to reduce the spread of coronavirus. Visitors will get a taste of the event via a virtual experience on digital platforms until the physical event is able to take place. Following the governmental announcement on Monday 16th of March, to cancel all large gatherings of over 500 people, the Society knew this was an opportunity to adapt the Fieldays event in an innovative way. The virtual experience promises to offer an entirely new spin on the event whilst retaining all it’s treasured parts. From Fieldays Future Focus talks to the beloved Fieldays Innovation programme, the technology will allow for an immersive experience from the comfort of one’s own home. “We understand the economic ramifications would be extensive if Fieldays was cancelled entirely hence why we’ve decided it’s a chance to be innovative in this time of global uncertainty. We’ll still be delivering a world class event on the world stage – albeit a digital version,” Society CEO Peter Nation says. “The event is treasured, not just to the agricultural industry but as Kiwis altogether. Many people save the date a year in advance. We know of people that have never missed a Fieldays! “The NZ agricultural industry is one of the most innovative and dynamic of its kind in the world. Crises are not new to the primary sector. We had M.Bovis a few years back, droughts, the GFC. These are all things farmers and communities have had to endure and ride through. Uncertainty has paved the way for innovation in times where there was no other […]