Launch of the New Zealand Agritech Story
New Zealand has a new story to tell, one that highlights the nation’s ingenuity, development of cutting-edge technology, and care for its people and place. The New Zealand Agritech Story provides a compelling way of promoting New Zealand’s agricultural technology internationally, to build awareness and preference for New Zealand solutions and ultimately help more New Zealand agritech businesses succeed on the world stage. The NZ Agritech Story includes a comprehensive suite of free promotional materials that highlight New Zealand’s leading edge in the sector. Peter Wren-Hilton, the executive director of Agritech New Zealand, said the story would make a key difference for export companies. “The sector is highly competitive, with companies from around the world all promoting their products. The New Zealand Agritech Story will provide us with a distinctive voice, a way to engage with customers and communities and explain to them why Kiwi companies are different, both in the way we have developed our innovative solutions and the way we operate as partners. “Agritech has a significant value for New Zealand’s export economy – it currently contributes about $1.5 billion to our export receipts – and campaigns like this will support its growth. “We’re excited to share the Story for the first time internationally this week as part of New Zealand’s presence at Ireland’s National Ploughing Championship, where we’ll also be showcasing some cutting edge Storytelling with the Agritech Mixed Reality experience.” The development of the agritech story fits within the framework of the New Zealand Story and was informed by the gathering of comprehensive market insights, to better understand current perceptions of New Zealand agritech – areas of strength, weakness or possible misconceptions. The Story is designed to help respond to these issues. Central to the New Zealand Story is the Māori concept of Kaitiakitanga (guardianship, for […]