Fonterra offers premium, rolling contracts to organic dairy producers
Fonterra Cooperative Group is paying its organic dairy producers a 45 cents per kilogram of milk solids premium to boost supply amid growing demand. It’s also moving to rolling rather than fixed contracts to give suppliers greater certainty over Fonterra’s commitment to the organic strategy, which still accounts for less than 1 percent of total milk supply. Fonterra’s move is something of a U-turn to the shake up of its previously unprofitable organics business in the past four years. In 2011 it scaled back its operations as public appetite for organic dairy products waned in the wake of the global financial crisis. Then in 2013 it refocused supply to the central and lower North Island, leaving many Northland organic farmers out in the cold. At the time Federated Farmers said Fonterra’s “we want you; now we don’t want; now we do” attitude to organics was confusing for farmers and made it difficult for them to plan and de-risk their businesses. Fonterra said today its new strategy was about giving its 73 organic dairy producers, who are all New Zealand based, greater certainty than they’ve had in the past because it recognised “it has been a difficult journey”. It wants to add an extra 600,000 kg/MS of supply this year, rather than a set number of producers. “This is about controlled growth and follows us consulting widely with our organic farmers and customers about what they want,” said Craig Deadman, Fonterra’s global business manager for organics. Contracts for nearly half of its existing suppliers are coming up for renewal this year. The new rolling contracts include farmers having to give 16 months’ notice if they want to quit supply, while Fonterra must give 28 months’ notice. Suppliers not yet producing organic milk will get the new 45 cents per kg/MS payment […]