The global food system: we are what we eat
This glimpse of the future was crafted by Paul de Gannes To capture nature more accurately, 19th-century French painter Claude Monet often painted on extremely large canvases, many metres in length. If you look at his work up close, the brushstrokes are blurred and hazy, but step back from the canvas and the water lilies come to life, capturing the imagination. When it comes to our global food system, it’s time to think like Monet! Rather than focusing on individual elements, we must stand back to truly appreciate a broader, more inclusive perspective. This takes us beyond the standard snapshot delivered by the appetising and mouth-watering close-ups of food on Instagram, to a deeper understanding of how our food system plays a significant role in maintaining a healthy planet. According to an EAT-Lancet Commission report co-authored by Professor Walter Willet from Harvard Medical School, food is the single strongest lever to optimise human health and environmental sustainability on earth, and will be a defining issue of the 21st century. However, it seems that many don’t yet see it that way. Consumer adoption of circular economy practices hinges on convenience, availability and understanding of sustainable options offered by companies. This is in line with behavioural science studies that look into how easy, or difficult it is to teach an old dog new tricks. How will manufacturers measure up? How can manufacturers adopt wide-scale, sustainable practices that deliver benefits today – not merely cost savings – to the food supply chain, which will lead to further investment and truly deliver long-lasting value in this area? Approaching food production as a holistic challenge is also an opportunity. The production system in its entirety needs to be taken into account when trying to determine whether a product is environmentally acceptable or not. This includes […]