Foodservice operators need to navigate challenges to improve customer experience
Given the changing operational dynamics and the squeeze on profits, foodservice operators are increasingly leveraging technology to enhance operational efficiency while striving to maintain a personal touch in customer service. While technology can significantly enhance operational efficiency and customer experience in the foodservice industry, operators must navigate challenges related to maintaining personal service, integrating data, adapting customer behavior, training staff, and managing customer expectations, says GlobalData, a leading data and analytics company. Parthasaradhi Reddy Bokkala, Lead Consumer Analyst at GlobalData, comments: “Foodservice operators are employing multiple technologies to improve their sales and profits. Some of the technologies being adopted by the operators include digital hospitality to improve the ordering experience through technology while retaining the warmth of in-person service. Operators are also deploying Implementing customer-centric technology solutions, such as personalized ordering systems that recognize repeat customers, can enhance the customer experience.” Deepak Nautiyal, Consumer and Retail Commercial Director, APAC and Middle East at GlobalData, adds: “Operators can employ AI-driven systems to manage routine tasks, such as handling phone orders. This allows staff to concentrate on in-store customer interactions, thereby enhancing the overall guest experience. “For instance, the integration of AI in voice ordering ensures that customer calls are answered promptly, which reduces wait times and captures unmet demand without sacrificing the quality of service. This dual approach not only improves operational efficiency but also ensures that customers receive personalized attention when they visit the restaurant.” Reddy adds: “With the rise of technology, customer expectations have also evolved. Customers increasingly expect quick service and seamless experiences, which can pressure operators to prioritize speed over the quality of personal service. This creates a tension between meeting operational demands and ensuring that customers feel valued and attended to. “Asia-Pacific (APAC) consumers have a positive impression of the usage of technology in personalizing their […]