Hoop Ltd partners with Australian co-packer LJM
New Zealand brand activation specialist Hoop Ltd (Hoop) has formed a joint venture with Australia’s largest pure play co-packer LJM to fill the gap in New Zealand’s co-packing market. The partnership will position the companies as the leading retail co-packing specialists for New Zealand suppliers, with the first run scheduled for May 2020. LJM, employing over 500 people across seven high-tech sites in New South Wales and Victoria (50,000 sqm including Multipack LJM), moves approximately 60 million packaged products across 1000 SKU annually for national and global FMCG, food, beverages, spirits and pharmaceuticals companies. The aim of the joint venture is to be the go-to service provider for all co-packing requirements in the New Zealand market, enabling local suppliers to design and build specialist promotional activities. Chris Hood, Director at Hoop Ltd comments, “The co-packing industry in New Zealand is fragmented. There is a huge gap in the market for a dedicated co-packer to enter and drive the industry forward. LJM’s strong co-packing track record, size, intellectual property and technology combined with Hoop’s marketing and promotional capabilities are expected to be embraced by FMCG brands. “Hoop currently has a national field team of over 350 brand activators and a promotional logistics division. The LJM/Hoop partnership will be able to pre-build stock into displays and the national activator team will support the install and compliance process on the shop floor. A full-service circle of promotional activation will be provided. “There is an evolving need for global brands to rework their stock packing to conform with local regularities and consumer information. Speed to market with full compliance of stock filled displays is a void the new partnership will fill,” added Chris. Lance Miles Director and Founder at LJM, comments, “LJM’s extensive experience in co-packing, combined with Hoop’s client facing marketing capability will […]