A taste of what’s next: Perspectives on the future of restaurants
In the years ahead, diners may start to experience their favorite restaurants in entirely new ways. Restaurant recommendations may start to come from consumers’ preferred gen AI platforms, human servers might get a helping hand from robotic food runners, and AI-powered recipe testing could catapult culinary innovation to greater heights. In these five videos, McKinsey experts examine how shifting consumer tastes, emerging technologies, and experimental formats could redefine the restaurant of the future. It’s the future. What’s on the menu? John Moran: We’re going to see more culinary innovation in the next ten years than we have in the past ten, 20, or even 50 years. Alex Rodriguez: We’re already moving to a space where it’s not about chicken, per se; it’s protein. Right now, it’s protein everything. As people continue to lean into science and health metrics, and into what they’re looking to get out of their diet, I could see it becoming less about a specific type of protein. It will be about protein in general, including a focus on the source and how clean and effective it is. Consumers may increasingly start speaking in those terms. Katharine Mattox: What will change is how people taking medications eat. So much of dining at restaurants is about this indulgent, away-from-home moment and shared experiences. Simply saying that goes away because the quaility of food consumed decreases is too simplistic an assertion. Still, some chains out there are playing around with a GLP-1-focused menu, which may include more protein and smaller portion sizes. John Moran: If you think about the trade-off we’ve always seen, where people want healthy food that tastes good, we’ve tended to prioritize the good-tasting part over the healthy part. There’s an enormous opportunity for authentic ethnic cuisines. A lot of people are experimenting with what they call “better […]
