Meating the needs of the red meat processing sector
Red meat industry overview: Australia and New Zealand Australia’s red meat and livestock turnover accounted for $67.7 billion in the 2020/1 financial year. Currently, more than 800 tonnes of beef is exported each year as the demand for quality meat continues to surge. According to Australia’s Agriculture and Horticulture Development Board, Australia’s cattle herd is forecast to grow to 28.8 million heads this year (up by 4.5%). Looking to New Zealand, around three quarters of pastoral land and just under a third of New Zealand’s total land area is used for sheep and beef farming. According to the New Zealand Herald, the country exported red meat products worth $885 million for the month of February alone. The meat industry continues to generate high export revenue and remains the country’s foremost manufacturing sector, providing 25000-plus jobs. And while local manufacturers work hard to keep up with the pace of exports, the Department of Agriculture has cited a short-term stumbling block which will see lower prices outweighing increases in export volumes. However, the momentum continues for many invested, long-standing farmers operating in the meat processing sector. A prime example of a proudly Australian agribusiness thriving in the red meat sector is Fletcher International Exports. “In 2021, SMC Corporation ANZ released a case study in proud partnership with Fletcher,” explains Derek Haakman, Area Sales Manager for SMC New Zealand. “The company has two facilities in Australia that processes a total of 90 000 sheep per week.” He adds that the magnitude of this sector should not be underestimated or overlooked. “The red meat supply chain encompasses the likes of animal harvesting, livestock sales, meat processing, packaging, wholesaling, transportation and more.” “Companies in the red meat sector are up against a host of challenges daily, these include high running costs, rigorous health and safety standards, […]
