CropX and MetService to provide rural sector with specific weather data
Farmers will now be able to access high quality and site specific weather forecasts and data from their smartphones in a new partnership between global farm-management company CropX, and MetService, New Zealand’s national weather authority. MetService will provide weather data for CropX to share via its cloud based platform direct to an app on the farmer’s phone. The data will be backed by science, based on modelling as well as from local observations from specific weather stations in farming hubs. “This partnership means that as well as farmers having access to the data our soil monitors provide, they will have further and fuller information on the weather in order to make good water and nutrient management decisions to ensure the best outcomes for the pasture in the growing cycle, with minimal water and fertilizer inputs,” says Eitan Dan, Managing Director of CropX New Zealand. The agreement will see CropX using MetService weather data on their farm-management platform, with MetService now a licensed reseller of CropX’s technology. “No business could be more at the mercy of weather than farming,” says Eitan. “New Zealand farmers make important and costly decisions based on the weather multiple times a day – so accuracy and ease of accessing weather information is essential. We want to provide this to our CropX customers to supplement the data they receive from our soil sensors.” MetService rigorously evaluated CropX technology, and were impressed by the consistency and accuracy of the data and the seamless setup and operation. “MetService is thrilled to partner with CropX, who provide a great service to New Zealand farmers and growers,” says Peter Fisher, Business Development Manager at MetService. “We employ over 100 meteorologists in New Zealand, and operate the most in-depth weather observation network in the country, including New Zealand’s weather radar,” says Peter. “We […]