Cheers to a good brew
Sam Wood (left) and Willy Cowper. -Aaldert Verplanke Brewing your own beer is a challenge for most people and more known for the disasters than the good ”batch”. This story is about Kiwi ingenuity, passion, perseverance, believing in the product and a “sustainability” philosophy. Ian Williams is a brew master and has travelled the world practicing his trade. Encouraged by his uncle to come up with a “fail proof” brewing kit for home brewers, Ian spent about 2 years developing the process and ingredients to produce high quality beer at home. When he finished his first prototype, it was time to consider manufacturing a saleable product. He took the design to Sam Wood at ATI engineering in Hastings to manufacture the brewing appliance. Sam was keen and thought, “great – all the design and development work is done; now we just have to make it.” However, to get to a sellable product it took another year and a half. Producing an appliance that involves heating, cooling and pressure, has lots of challenges. Keeping the cost down was one of them, and still is. The WilliamsWarn BrewMaster was finally created, capable of producing consistently good beer with ingredients supplied by WilliamsWarn. This would not have happened if it were not for NZ and overseas investors who believed in the product – Sam had also become a shareholder. However, the small number of appliances produced meant that costs were prohibitive, so the decision was made to design a lower cost product that could be manufactured offshore using mass manufacturing techniques not available here in NZ. A complete rethink and redesign by Sam resulted in the introduction of the BrewKeg™ that is now produced in four different brew batch sizes, from a small 10L homebrew kit up to 150L for the microbreweries. It […]