Report finds fast food chains are embracing plant-based food
A report published by the food awareness organisation ProVeg International finds that the five leading fast food chains – McDonald’s, Burger King, Subway, Pizza Hut, and KFC – are delivering an increasing number of plant-based food options to their customers. The report ranks the Big Five in terms of how plant-friendly they are and Burger King comes out on top with the highest percentage of main dishes being plant-based. Main meals, sides, desserts and menu presentation were taken into consideration at fast food chains across nine countries – Belgium, Czechia, Germany, the Netherlands, Poland, South Africa, Spain, the UK, and the US. Subway came in a very close second in the ranking after Burger King, followed by McDonald’s, Pizza Hut, and KFC. “It is incredible to see how fast food – which has always revolved around animal meat consumption – has become more plant-friendly and, in doing so, more climate-friendly,” Josh Bisig, Senior Project Manager at ProVeg, said. “We analysed 43 online menus across all nine countries and twenty-two of them (51%) offered at least one plant-based option. This is encouraging but there is still plenty of room for improvement,” he added. Normalising plant-based options The latest moves by the Big Five to incorporate plant-based into their menus include the launch by McDonald’s Germany of a vegan McFlurry dessert in 2022, while, in the same year, Pizza Hut UK introduced Violife vegan cheese into all of its UK locations, both for dine-in and delivery. “Fast food chains are ubiquitous and play an important role in normalising climate-friendly food for millions of people around the world who might not otherwise consider the negative impacts of food choices. And these chains are increasingly doing this by making plant-based options more available, tasty and affordable,” Bisig said. “While trend-setting with mainstream consumers, […]