Sidel whitepaper shows how beverage industry can harness the growing consumer trend for variety packs
Following the booming interest in beverage variety packs among North American consumers, many beverage producers are now considering implementing this packaging strategy in other markets. Sidel has distilled its expertise in variety packs into a new whitepaper to support producers and brewers in their decision-making. The launch of Sidel’s new variety pack solutions whitepaper will aid brewers and other beverage manufacturers looking to capitalise on this surge in popularity of variety packs. The comprehensive and objective whitepaper has been designed to explore and address the pertinent issues faced by decision-makers when designing their variety pack packing strategy, from market value and industrial challenges to the transition to an inhouse solution. Growing demand for Variety Packs Variety packs of flavoured alcoholic beverages increased by 833 percent from 2016 to 2020 demonstrating consumers’ increasing search for variety, novelty and customisation, a trend mirrored by the huge increase in popularity of hard seltzers amongst young adults. First appearing in 2013 in the US, the demand for hard seltzers grew into a market worth more than $2 billion by 2021, with more than sixty brands[2]. Variety packs offer consumers a way to sample new products, cater to different tastes within a social group, present potential value for your money and are convenient to carry and store. With increasing promotion, interaction and now online sales, they also allow breweries the potential to offer on-demand Variety Packs, allowing consumers to create their own packages according to their personal tastes. Transitioning to in-house solutions Approaches to packing solutions for variety packs can vary significantly depending on the beverage company’s production need and technical choices, from manual to automated repacking lines with WIP storage or even a ‘mega accumulation’ on-the-line production model. When the variety pack trend first started, beverage producers relied on contract packagers to avoid large […]