NZ start-up empowers Kiwis to grow-their-own vegetables
Kiwis keen to get their green fingers moving, save money and be more self-sufficient can start their own gardening journey thanks to an innovative seed delivery service and digital growing guide complete with a world-first rewards system. Topped off with a planting diary and an online marketplace to encourage collaboration and help Kiwis take small steps in their own backyard to reverse climate change, PlantMe.io is one-stop digital platform. “The idea is to encourage more people to get growing at home as meaningful climate action while also improving nutrition, health and wellness and your bank balance,” says PlantMe founder and CEO Fliss Roberts. “We’re building crypto rewards that will be a world-first in rewarding individuals for their climate action and bio-diversity restoration, and now we are inviting Kiwis to sign up to the platform and be citizen scientists to help us prove what’s possible and generate the data.” Wellington-based Fliss first had the idea for PlantMe at the end of 2018 to help individuals, families and the wider community start localising food and to make a collective impact on our bio-diversity and emissions. With an MBA in Sustainability, Fliss, who heads up Greenback, a female led green-tech start-up supporting collective climate action, got to work on building the PlantMe.io app. With the help of volunteer software developers, many fresh out of university and keen to apply their newly-learned skills to a business with a purpose, Fliss was able to launch PlantMe in 2019. PlantMe is inviting more Kiwis to sign up to have seeds delivered to their homes on a monthly, or quarterly, basis so they can grow their own fruit and vegetables with confidence. Subscribers are then supported on their gardening journey by digital growing guides, and seed choice is made depending on the recipient’s location to ensure optimal […]