Alliance Group acquires stake in India partner
Alliance Group has acquired a stake in its India partner QualityNZ as it looks to capture more value from the world’s second most populous nation. The 100 per cent farmer-owned co-operative has purchased 10.4 per cent of QualityNZ, which supplies New Zealand’s products such as red meat, seafood and wine to India. QualityNZ’s other shareholders include New Zealand cricketing legends Sir Richard Hadlee, Stephen Fleming, Daniel Vettori and Brendon McCullum. “This investment in QualityNZ is consistent with the co-operative’s strategy of moving up the value chain and having an in-market presence in key regions,” said Alliance Group chief executive David Surveyor. “India’s fast-growing middle and upper classes have a real appetite for New Zealand lamb and value the Pure South story of grass-fed red meat produced naturally. “We are targeting the higher socio-economic category, which is represented by more than 200 million people. It is estimated this number is expected to grow strongly within the next decade and India is forecast to soon exceed China’s GDP.” The investment in QualityNZ will ensure Alliance Group is closer to its customers and can better understand their needs and expectations, said Mr Surveyor. “This will provide us with deeper connections to this important market and lift Alliance’s visibility and engagement across all steps of the supply chain. “It will also enable Alliance to effectively get in on the ‘ground floor’ of a country which one day will be the next China. For us, this is an investment for the long-term. As a co-operative, we can take an inter-generational view of investments for the benefit of our farmers. “We are looking forward to bringing our capabilities in sales and marketing and food processing to support the growth of QualityNZ. “Alliance’s world-class reputation for producing the highest quality red meat, combined with QualityNZ’s expertise and […]